Are you looking for new ways to promote, manage and grow your YouTube channel ? YouTube is one of the largest and most popular websites in the world. It offers businesses a unique opportunity to reach a wider audience and drive more business results.

In this blog post, I’m going to share 5 tips and tools to help you manage and grow your YouTube channel

Setting goals for your YouTube marketing strategy

Establish a posting schedule

How to manage your channel more effectively

Tips to help you optimize your videos for the YouTube search engine

How to add end screens to your videos to increase viewership?

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1. Start by setting goals

Every marketing tactic must be backed by a strategy , and video marketing is no different. And every good content strategy starts with goals: what do you want to achieve with your YouTube channel ? Greater brand awareness? More traffic to your business website or blog? More engagement and followers? More leads and conversions? More confidence ?

Your goals will determine your entire strategy and the content you need to create. For example, if you want to generate more leads and conversions, you’ll need to create more marketing videos , as well as brand and product related videos. If, on the other hand, you want to generate more traffic to your website or blog, you will need to create videos that invite the viewer to visit your website.

Goal setting also helps with optimization. When you set your goals, be sure to also define your KPIs (key performance indicators ) so you know exactly what to measure to gauge the success of your video .

2. Create a busy, but realistic posting schedule

You know what you want to achieve, you know what you want to display… now the question is, how many times can you do it?

Studies show that if you post new content several times a week, your videos and channel will perform much better and generate more views. As with other social networks, it is important to be very active and regularly publish new content to keep the audience interested and encourage them to watch your videos.

It’s important to be very active and constantly post new content to keep audiences engaged and interested in watching your videos.

Ideally, create several videos at once and start releasing them according to your weekly schedule; you’ll save time in the long run and won’t have to scramble at the last second to come up with a video idea and create it.

3. Use a tool to help you manage your channel

Managing any social profile is a challenge, even more so when it comes to YouTube , because there simply aren’t as many tools as there are for other social networks.

However, management tools are essential for marketers because they help you be more productive and get the most out of your channel/profile. One of the few good options is Agorapulse ; Although it is best known as a social media management tool for “regular” social networks (like Twitter, Facebook, etc.), it also has powerful YouTube management functions .

For example, you can use it to manage your comments, starting with pre-moderation (so you can say yes/no to posting comments) and, of course, to manage your comments from one place and respond more effectively. In addition, you can also save the answers so that you can answer them even faster. And if you’re working in a team, you can add multiple users to your account so you can collaborate, assign tasks and comments, and more. But one of the best features is the ability to monitor YouTube for keywords; This way you can stay on top of any brand mentions and take action immediately:

4. Always Optimize Your Videos for SEO

One of the best ways to ensure that you get more views, engagement and subscribers is to optimize your YouTube videos for the YouTube search engine , which is the second largest in the world. This means that if your videos rank well and for the right keywords, you can generate more views and subscribers without any additional promotion on your part.

So how do you optimize your videos?

The best place to start is your channel; make sure you have entered the right keywords that define what your channel and videos are about. To set keywords for your channel, go to your account, click Channel, then choose Advanced to see your options.

Then there’s the video itself, which has two very important elements: the keywords you use in the title and your video ‘s description and tags . These should reflect the topic of your video , but also the keywords that your audience is actually searching for. Be sure to use relevant keywords in your titles and descriptions, and as many relevant tags as possible.

There are several tools you can use to help you. TubeBuddy is one such tool. It is certified by YouTube and can be added as a browser extension. It offers dozens of management and productivity features, as well as several video SEO features , such as a keyword ranking tracker, a tool that suggests tags to add to your videos, and creating A tests. /B video .

Tube Buddy tool

Other factors can impact your search engine rankings, like watch time (the more people stay and watch, the better), engagement metrics (likes, dislikes, comments, number of subscribers after watching one of your videos) and number of subscribers