While the continued development of Cloud PMS systems introduces new features and benefits to the hospitality industry, it is common to forget that hospitality software solutions are only a means to an end. The goal should be less about the technology itself and more about measurable business goals, competitive advantages, and how to continually improve your business to better serve your customers and grow your brand.
With this in mind, what are the specific areas of your business that systems
PMS deployed in the Cloud
can have a positive impact? How can cloud technology improve your intelligence, create operational efficiencies, and deliver better experiences for customers and your employees? How can this help you encourage continued success as the market evolves? In no particular order, here is a list of 5 of them you can consider.
1. Customer Management – aligned across all locations
Accurate and detailed customer management allows you to know your customers and serve them according to their needs. Personalization is essential to the loyalty process, which translates into long-term revenue. Intelligence around this aspect of your business, accessible enterprise-wide in the Cloud, allows your organization to create a solid foundation for personalizing your brand, no matter where it is located .
Advanced hotel management systems deployed in the Cloud with an integrated CRM help you respond to guest preferences and, in general, meet them where they are, at any point during their trip. In the Cloud, profile management of PMS systems helps deliver consistent service to every customer across the brand. The lasting value you can generate from here is indicative of where you can take your brand in the future.
2. Customer services – web-based for more flexible services
Cloud PMS systems and other hospitality software solutions allow user interfaces to be accessible via the web, and on any device with an Internet connection. This means that tablets and mobile devices can allow the hotelier to be mobile and not tied to a desktop computer. This allows for greater interactivity with customers, employees and the sites themselves.
Ease of access across multiple devices enhances the flexibility and fluidity of hotel services. This includes services at the pool and other outdoor locations, as well as hotel amenities. This means that housekeeping is managed on mobile devices, so employees can manage tasks on the go and interact with other departments in real time. This way, you gain efficiency and improve the customer experience. Employees gain visibility and confidence, which reduces the number of missed steps and oversights.
3. Equipment management – reducing maintenance and overhead costs
In the Cloud, hotel management operations are simpler and less costly in the long term. Much of this spending is on server hardware and expenses related to ensuring that the servers have a favorable and secure environment.
With SaaS subscription models, the hardware and equipment maintenance aspect of PMS systems and other essential hospitality software solutions is not the responsibility of your organization. Your supplier takes care of it. This translates into reduced operating costs at the site level, better utilization of square footage and reduced follow-up tasks when it comes to equipment management.
4. Communications and reporting – increased capacity for strategy and collaboration
The topic of real-time data and web-based interfaces is starting to emerge as a key benefit of a Cloud PMS system. Just as a housekeeping team can track cleaning schedules on the go using a mobile device, so can regional operations management, finance teams, and other strategic segments of your company.
In the Cloud, your business can pull data from all sites, bringing it together for an entire brand in a common environment. When you can do this, you get a clearer picture of what’s happening much quicker. From there, it will also be easier for you to align with the strategy.
5. Support – Increased security and timely updates
In the same way that a hotel management system deployed in the Cloud alleviates much of the burden and costs associated with equipment and hardware, it also has a positive impact on the way updates are implemented. . This means always having access to the latest version of the software, accessible anywhere with all the benefits that entails as soon as it is available.
It also means being supported as a global organization, with centralized security measures that are managed above the site level. Ongoing compliance, vigilant monitoring and current protocols are managed by Infor on a secure, industry-leading technology platform such as AWS (Amazon Web Services). These are all key factors in protecting company data and securing brand reputations.
The freedom to create your business
The Cloud represents a form of liberation for hospitality businesses, enabling ease of use, flexibility, scalability and growth across the globe. This means centralized intelligence, less overhead per site and less energy spent on maintenance. This means more flexible services, better communications and faster action to implement strategies.