What is web hosting?
Web hosting is the service that ensures that your website stays online. A web host or service provider stores your site on their servers so that it is always accessible. There are different types of web hosting methods.
The most common of these is shared hosting. Your website is stored on a server with other sites. This is the cheapest option, but it can result in slower loading times with high traffic.
Hosting on Virtual Private Servers (VPS) is also a popular method. With this option, each server of the web host is divided into several private servers, each of which is dedicated to a single site. The advantage is that you will be able to benefit from faster loading times.
Dedicated hosting is similar, except that it involves a server for each site. It is a very efficient hosting method, but it is also a more expensive option.
Finally, you can also opt for cloud hosting. It uses multiple servers flexibly to keep your website up and running. This method thus allows the site to be more scalable and reliable, which is not insignificant if you regularly experience traffic spikes.
Hosting in SEO
SEO and web hosting are related in many ways. The most important of them is the speed of your website. And Google has explicitly stated that page speed is a deciding ranking factor in its algorithms.
If your website doesn’t load quickly, potential visitors may leave earlier than expected. Uptime, the percentage of time your website is accessible and operational, are two other factors that the search engine considers. Finally, the security of your website will also be checked by Google. If your site is not secure, it can lead to a backlisting, which will negatively impact your site’s visibility.
Speed and availability
As we have already mentioned, the loading time of your page is very important for successful SEO optimization. Google regularly repeats that this aspect weighs heavily in its algorithm, which makes it an additional important point to focus on.
The search engine has gone even further by recently introducing its Core Web Vitals . These are metrics that evaluate aspects of the user experience such as loading performance, interactivity, and visual stability. Core Web Vitals are very important for your SEO, so it’s crucial that your site meets these requirements.
For optimal speed, it is important that you choose the right hosting provider, namely one that offers fast loading times and always keeps your website up and running. This is even more important in the crypto space. The markets are open 24/7, so your website needs to be ready in case of market movements that could bring traffic to your page (even in the middle of the night or on weekends).
Security and scalability
The security of your website is just as important as fast loading times. For crypto services in particular, it’s essential that your visitors are protected. The benefit is twofold: not only are users more likely to trust your website if it has stronger security, but this value is also taken into account when the algorithm evaluates your SEO.
It also makes more sense for crypto services—perhaps more so than other sites—for them to experience significant spikes in traffic. The market is bound to plummet and soar, so it’s no luxury to have your site up and running at all times, even during those spikes. If your website is down at an important time, it will not only hurt your users’ trust, but also the algorithm’s assessment of your page.
Choosing the Right Web Hosting Provider
It is important that you keep a few important things in mind when choosing a hosting provider. The most important of course is security. Think, for example, of 24/7 server monitoring, rock-solid firewall protection, and advanced security modules. Good addons include mod_security, Suhosin PHP hardening, and others.
Speed and performance are also a key aspect to consider. Your web host should ensure that your website loads as quickly as possible at all hours of the day, even if many people are visiting your website at the same time.
Finally, good customer service is also important. If you have any questions or run into any issues, you need and deserve to be helped as quickly as possible. After all, it’s a web host’s job to take care of your website’s operation, so you can focus on your crypto business itself. Having a team available 24/7 to answer your questions and solve your problems is therefore not a luxury. Many businesses choose providers like Hostinger because of their reliable support and technical assistance.
Conclusion
The world of cryptography is extremely sophisticated, and it is normal that you expect the same from your web host. The latter will have a direct impact on your SEO strategy, ensuring fast loading times, good security and continuous availability.